Sample reports
Every report follows the same format: three priorities up front, then sections on people, workforce, the economic base, a shift-share analysis of why local jobs grew or shrank, business mix, housing, spending, neighborhoods, community resources, notable facts and peer towns, each with a plain-language key insight. Here are two towns, one in Kentucky and one on the Oregon coast.
Shelbyville, Kentucky
A fast-growing county seat on the I-64 corridor between Louisville and Frankfort. What the report found:
- Housing is the first lever. Only 4.6% of city housing sits vacant (Kentucky 10.3%), and a planned plant targets 1,572 jobs.
- Dining and hospitality are under-built. The county is roughly 470 restaurant and lodging jobs short of the state ratio.
- Manufacturing needs a skills pipeline. It is the county’s economic base but lost 277 jobs from 2019 to 2024.
Tillamook, Oregon
The county seat of a coastal county built on dairy, cheese and visitors. Custom City Reports first profiled Tillamook in 2014; this edition uses current data. What the report found:
- Build housing the workforce can afford, in town. Only 1.8% of city homes were built since 2010, and 64% of renters pay 30% or more of income on rent.
- Rebuild the health care workforce. Health care lost 111 jobs from 2019 to 2024 when national trends pointed to growth, in a county where 28% of residents are 65 or older.
- Turn visitors into shoppers downtown. Dining and lodging draw visitors in, but retail is roughly 190 jobs short of the state ratio.
Samples prepared November 2026 from public data, for demonstration. Not commissioned by either city.